How cost affects your ROI
Given a comparable batch of opt-ins, as cost-per-lead decreases, so does time to breakeven—allowing you to raise notably more money over a 6-12 month period.
Work at an agency?
Firms you know, like Blue State, Middle Seat, and M+R are already on Civic Shout, so you’re in good company.
And if you’re eager to level up your client’s results, our prepayment discounts can provide the acquisition edge you’re looking for.
About “opt-outs”
Opt-outs (a.k.a emails bought and sold against their owner’s wishes) may be “cheap”—but come with huge downsides like dismal engagement, channel deterioration, brand damage, and spam complaints that can tank deliverability in one send.
In an effort to keep email sustainable, we asked staff from top digital agencies one important question regarding fundraising, “At what cost-per-lead might our national opt-ins outperform spam leads on ROI?“
The average answer was $0.83—positioning our $0.75 opt-ins as a solution against “opt-outs” while meeting the ROI goals of today’s most demanding email programs.
