Get 1,000 free national opt-ins every month > Spark Mini Grant

Unbeatable fixed-cost pricing

“Head-to-head against several acquisition channels, Civic Shout won, with over 200% ROAS in two months.”

Clarify Agency • Brian O’Grady

Email Acquisition

This objective is for acquiring opt-ins through our petition ad unit—no landing page required.

$1.25

National • Per opt-in

$2.00

State • Per opt-in

Prepayment discounts
$1.00
with $25k+
$0.87
with $50k+
$0.75
with $100k+
$1.60
with $25k+
$1.40
with $50k+
$1.20
with $100k+

Website Visits /

This flexible objective is for driving fired-up activists to destinations of your choosing, fast.

$0.75

National • Per click

$1.25

State • Per click

Prepayment discounts
$0.60
with $25k+
$0.52
with $50k+
$0.45
with $100k+
$1.00
with $25k+
$0.87
with $50k+
$0.75
with $100k+

Prepayments can be used account-wide for all ad objectives and targeting. Opt-ins include first, last, zip, email, and cell when it’s provided Contact sales to learn more or to make a prepayment.

How cost affects your ROI

Given a comparable batch of opt-ins, as cost-per-lead decreases, so does time to breakeven—allowing you to raise notably more money over a 6-12 month period.

Work at an agency?

Firms you know, like Blue State, Middle Seat, and M+R are already on Civic Shout, so you’re in good company.

And if you’re eager to level up your client’s results, our prepayment discounts provide the edge you’re looking for.

About “opt-outs”

Opt-outs (a.k.a emails bought and sold against their owner’s wishes) may be “cheap”—but come with huge downsides like dismal engagement, channel deterioration, brand damage, and spam complaints that can tank deliverability in one send.

In an effort to keep email sustainable, we asked staff from top digital agencies one important question regarding fundraising, “At what cost-per-lead might our national opt-ins outperform spam leads on ROI?“

The average answer was $0.83—positioning our $0.75 opt-ins as a solution against “opt-outs” while meeting the ROI goals of today’s most demanding email programs.

“We’re seeing ROI that’s much better than Facebook ads.”

Environmental Action
Pat Kelly-Fischer • Digital Fundraising Manager

“The remaining acquisition budget I have I would put into Civic Shout at this point.”

Democratic Party of Wisconsin
Gordie Murphy • Digital Ads Director

“National Facebook opt-ins are around $2-10 these days. The fact that these are as low as $0.75 each is incredible.”

M + R
Hunter Froelich • Associate Media Director
A few of our partners A few of our partners

FAQs

Can my agency spend our prepaid balance across all clients?

Yes! Prepaid investments (with discounts up to 40%) provide a great way to level up your margins or take your client’s ROI to the next level.

When do you charge for base-tier “pay as you go” opt-ins or clicks?

For our base “pay as you go” pricing tier, your card will only be charged after your order has been fulfilled. And, since you can cancel an order at any time from a campaign’s dashboard, there’s zero risk to giving it a shot.

How many opt-ins and clicks can I purchase?

With our base “pay as you go” pricing tier, the minimum order size is $100 and the max is $25,000 (you can have mutliple active orders at once). When you bump up to our discounted prepayment tiers, for up to 40% off base prices, you can prepay in amounts beyond $100,000 if we’re confident we can provide enough volume for your particular use case.

“We’ve seen very high action rates!

Ultraviolet
Kathy Plate • Director of Growth