How cost affects your ROI
Given a comparable batch of opt-ins, as cost-per-lead decreases, so does time to breakeven—allowing you to raise notably more money over a 6-12 month period.
Work at an agency?
Help your clients surpass their goals with discounted bulk opt-in credits that you can spend across your entire client base.
And since most of the agencies you know are already on Civic Shout, you’ll be in good company.
About “opt-outs”
Opt-outs (a.k.a emails bought and sold against their owner’s wishes) may be “cheap”—but come with huge downsides like dismal engagement, channel deterioration, brand damage, and spam complaints that can tank deliverability in one send.
In an effort to keep email sustainable, we asked staff from top digital agencies one important question regarding fundraising, “At what cost-per-lead might our opt-ins outperform spam leads on ROI?“
The average answer was $0.83—positioning our $0.75 opt-ins as a solution against “opt-outs” while meeting the ROI goals of today’s most demanding email programs.
