Get 1,000 free national opt-ins every month > Spark Mini Grant

Reach millions of donors and activists

Civic Shout, the ad platform for progressive causes.

“A wildly better way to grow your email list!”
Environmental Action
Trusted by over 500 causes
A few of our partners A few of our partners

“A wildly better way to grow your email list!”

Environmental Action
Pat Kelly-Fischer • Digital Fundraising Manager

Your job’s hard. That’s why we custom-built an ad platform for causes like yours.

+11M activists

Civic Shout is special because we’ve grown our own email-based audience of millions—consisting of progressive donors and activists who want to hear from causes like yours.

Surprisingly easy

On top of our audience, we’ve built a lightweight ads manager to help you reach them without all the hassle and complexity you’re used to.

Leading ROI

Causes tell us our opt-ins sit at the top of their ROI lists. In fact, 8 of 10 are repeat buyers. Our high-intent audience and low fixed costs make Civic Shout hard to beat.

Fixed cost

Unlike Meta ads, you’re not gambling with impression-based billing. With Civic Shout, you only pay for the number of opt-ins or clicks you want—removing tons of uncertainty.

“We’re seeing ROI that’s much better than Facebook ads.”

Environmental Action
Pat Kelly-Fischer • Digital Fundraising Manager

“The remaining acquisition budget I have I would put into Civic Shout at this point.”

Democratic Party of Wisconsin
Gordie Murphy • Digital Ads Director

“We created our account on Friday and had 1,500 opt-ins by the end of the day!

M + R
Hunter Froelich • Associate Media Director

Two specialized ad objectives for growth and activism

Email Acquisition

Grow your opt-in email list with this on-platform petition unit—no landing page required. It features email validation and suppression list support—enabling you to acquire new-to-list subscribers for as little as $0.75 each.

Website Visits /

Drive fired-up activists to destinations of your choosing at a fixed cost-per-click as low as $0.45. This objective offers flexible ad units that can rise to any occasion and is priced to deliver great results, fast.

Civic Shout is great for:

Email acquisition
Call campaigns
Content promotion
Event promotion
Letter campaigns
Merch sales
Petition campaigns
Polls
Public comments
SMS acquisition
Volunteer signup
And more...

How your ads are seen

Activists from our email network sign petitions created by Civic Shout. After signing, they can browse through a stack of suggested actions—containing your ads.

To see for yourself sign a Civic Shout petition.

Your message, your branding

Reach new donors and activists with ads that highlight your brand and message in a memorable way.

Ethical acquisition

Campaigns with the Email Acquisition objective give petition signers the option to join your list, or not—putting them in control of their data.

Our opt-ins deliver better ROI

In short, our leads often donate at higher rates than others out there. And because they also cost less on Civic Shout, this magic combo helps you raise more money.

Email sourced

Unlike Care2 or Meta, we generate ad views from our email network of millions. Since these activists have to open, click, and then sign a petition before even seeing your ad, they’re higher quality than opt-ins sourced elsewhere.

Opt-in mechanism

Unlike most petitions, we prominently display a disclaimer and checkbox that makes it obvious to activists that they have the option to join your list. This increases opt-in quality and filters out less engaged leads.

Accurate suppression

Tired of Meta’s lousy 40-60% suppression match rates? Civic Shout’s suppression matches precisely to 100% of the hashed emails you upload, so you’ll have actual control of your suppression strategy.

Validation & syncing

You only pay for opt-ins that pass our 3rd party email validation test (which also protects your deliverability). If passed, they’re added to your CSV or CRM.


“Compared to Facebook, Civic Shout’s cost per opt-in is lower in almost every case. And the quality of the opt-ins are by and large better.”

Democratic Party of Wisconsin
Gordie Murphy • Digital Ads Director

“Head-to-head against several acquisition channels, Civic Shout won, with over 200% ROAS in two months..”

Clarify Agency
Brian O’Grady • Principal

Your new ads manager

Here's where you’ll publish and manage your Civic Shout ad campaigns. This user-friendly console puts you in control without all the hassle you’re used to.

“I was surprised how easy it was to use. There’s nothing like it!”

Stand Up America
Carolyn Freeman • Director of Digital Growth
A few of our partners A few of our partners
Qualified nonprofits get 1,000 opt-in credits every month, for free!
Learn about our Spark mini grant

“We’ve seen very high action rates!

Ultraviolet
Kathy Plate • Director of Growth

98% of our Civic Shout opt-ins are still subscribed after several weeks.”

Woolf Strategy
Connor Larsen • Comms Strategist

“National Facebook opt-ins are around $2-10 these days. The fact that these are as low as $0.75 is incredible.”

M + R
Hunter Froelich • Associate Media Director

We’re here to help

“When we needed a little help, we got it immediately.”

Environmental Action
Pat Kelly-Fischer • Digital Fundraising Manager
A few of our partners A few of our partners

Unlike Meta ads...

  • You’re not burning hours testing ads in hopes of getting a decent cost per result

  • You’re not stuck because your pixel still won’t fire or because your “verified” account has been disabled at the worst possible time


Qualified nonprofits get 1,000 national free opt-ins every month! Learn more

FAQs

What does it cost?

Civic Shout’s superpower, and thusly yours, is that unlike Meta (who charges variably based on impressions), we charge low fixed rates for opt-ins and clicks. So you’ll know upfront what you’ll get for your spend. And you can get started for as little as $100.

Learn more on our pricing page.

What targeting options are there?

Since our audience is already narrowed down to progressives that donate and/or take action across the U.S., you can get amazing results from your budget with just a couple targeting options. These include national and state options—including DC and Puerto Rico.

Beyond that, our ad-matching algorithm takes into account multiple factors that help your ads reach your ideal prospects without laborious campaign configuration.

What kinds of organizations can use Civic Shout?

The platform is open to progressively aligned 501(c)(3) and (c)(4) organizations, labor unions, Democratic campaigns, PACs, and socially responsible businesses.

Some of our current partners are working to protect the environment, expand voting rights and civil rights, fight for economic justice, stand up for the rights of women, immigrants, and the LGBTQ+ community, and more.

Can my ads include my logo and brand colors?

Yes! You can easily upload your logo and specify your primary and secondary brand colors. They will be included automatically in the design of every ad you create.

How can I access my opt-ins’ contact info?

For campaigns that are using the Email Acquisition objective, the best way to access your opt-ins’ contact information is by using our secure Action Network, EveryAction, or NGP VAN integrations. If you don’t use one of those CRMs, you can download CSVs 24/7 through your petition’s dashboard instead.

Is Civic Shout great for agencies?

Yes! Civic Shout was built with agencies and consulting firms in mind. By selecting Agency as your “Organization type” when requesting your Civic Shout invite, your account will be configured for agency usage. This way, you’ll be able to easily manage multiple client accounts with secure user roles for your staff.

How will you securely manage my suppression list?

Our advanced SHA-256 hashing tool handles all data processing in your browser via Javascript—ensuring data never leaves your machine during the hashing process. In fact, you can even use it when you’ve turned off your WiFi for total peace of mind. You can check it out here.

“I emailed the client on the Roe decision day—they said OK—I was live and getting leads within an hour.”

M + R
Hunter Froelich • Associate Media Director
Qualified nonprofits get 1,000 national free opt-ins every month! Learn more