Content Policy

Civic Shout is for progressive groups and Democratic campaigns that are dedicated to making the world more just and inclusive.

Our partners align on progressive issues exclusively. Some of our current partners are working to protect the environment, expand voting rights and civil rights, fight for economic justice, stand up for the rights of women, immigrants, and the LGBTQ+ community, and more.

Content guidelines

Images used for Civic Shout ads must be photographs without text overlays or graphics.

When running campaigns with multiple ads (which we strongly suggest), it’s to your benefit, and a requirement, that each ad uses a different image.

This is because Civic Shout’s end-user advertising UX works differently than Meta ads and running multiple ads with the same image (for A/B testing purposes or the like) will only confuse activists and won’t help your orders fulfill more efficiently.

Types of petitions ads allowed

Ads from Civic Shout campaigns that use the Email Acquisition objective (aka petitions ads) must be based on advocacy asks calling on a particular decision-maker or decision-making body to take a specific action. There should be no question who the decision-maker is and what the petition is calling on them to do. Examples of suitable petition topics include:

Tell Congress: Pass the Build Back Better Act
Tell Pres. Biden to cancel student loan debt
Urge Instagram not to create a social network for kids

Pledge campaigns, along with petitions asking individuals to “join us,” “join my campaign,” “stand with me,” etc, are not permitted on the Civic Shout platform.

Types of Express CPC ads allowed

Ads from Civic Shout campaigns that use the Website Visits objective (aka Express CPC) shall not be used for the direct solicitation of donations, and none of a Partner’s ads or links shall ask for or mention donations, or link directly to a donation processing page.

Content specifically prohibited

Partners may not use Civic Shout to engage in hateful activities or to facilitate hateful activities engaged in elsewhere, whether online or offline. Partners may not use any language in their petitions that:

contain obscene language or sexual content;
threaten or defame any person or organization;
violate the legal ownership interest of another party;
promote illegal activity;
grossly disrespect any individual or entity;
contain false or misleading information;
encourage discrimination against any person, group or class of persons;
promote conservative campaigns or causes;
or contain hate speech.

Content review process

All ads created on the Civic Shout platform are reviewed by Civic Shout staff, typically within 1 business day of being published, in advance of delivery. If your ad is not approved we’ll reach out directly to explain our concern and give you the opportunity to address it.

We’ll only reach out if there is a problem – so if you don’t hear from us it is safe to assume your ad was approved.

Civic Shout reserves the right to delete or remove any partner-generated content for any reason at any time, without limitation, as specified in our Partner Terms of Service.