Wisdems has earned a reputation for innovative and effective fundraising campaigns. That’s why we were excited when they chose to work with us to grow their opt-in email community.
In 2022, they’re making major investments in growing their email list in advance of crucial statewide elections for governor and U.S. Senate, so it was important for them to be able to acquire highly-responsive new supporters quickly and efficiently.
Before getting started, Gordie Murphy, their digital ads director, had some trepidation about how much they’d be able to grow their list using a new platform. “I wondered how many people were going to see our petitions.”, he said.