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How Environmental Action gained 12,400 supporters and saved their staff a ton of time

Since its founding on the first Earth Day in 1970, Environmental Action has been growing a community of grassroots activists who are working for a greener world.

Email is one of the primary ways they reach new supporters, mobilize them to take action, and raise money to support their work.

That’s why finding affordable, time-efficient ways to grow their list is a huge priority for them.

Two simple petitions that helped them acquire over 12,000 new supporters.

“Civic Shout is the opposite of time-intensive.”

“We’re seeing ROI that’s much better than with Facebook.”

“Faster fulfillment times than anywhere else we’ve acquired leads from.”

Pat Kelly-Fischer • Digital Fundraising Manager

Their first Civic Shout petition called on Interior Secretary Deb Haaland to save wolves by restoring their protections under the Endangered Species Act.

They boosted the petition twice, ordering 3,000 new-to-list supporters each time, and added 6,000 opt-ins to their email list in a matter of weeks.

They were thrilled with the fast turnaround time, and when an opportunity came up for a rapid-response acquisition campaign, they decided to go with us again.

This time, they lined up a draft petition the day before the Supreme Court was expected to limit the EPA’s authority to regulate greenhouse gas emissions. The petition called on Congress to address climate change by phasing out fossil fuel subsidies.

The next morning, after the Supreme Court decision was announced, they published the petition and boosted it with an order for 6,400 new supporters.

Their campaign was live and acquiring new supporters minutes after the court’s decision was announced – something that isn’t possible through any other email acquisition channel.

“Compared to list rentals, it’s a real contrast in terms of turnaround time and self-service.”

Pat Kelly-Fischer • Digital Fundraising Manager

They also love that Civic Shout is a self-serve platform.

They’re able to launch petitions, boost them (to acquire new supporters), and access their new opt-ins in realtime without waiting around for us to do anything.

And when they needed a little help, we were there right away with hands-on support.

“A wildly better way to grow your email list!”

Pat Kelly-Fischer • Digital Fundraising Manager

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