An NBC reporter fact-checked President Trump’s claim that Thanksgiving dinner is 25% cheaper this year — noting that while he cited Walmart’s lower-cost holiday bundle, it actually contains fewer items. Journalists must challenge the narrative of affordability with scrutiny when the facts contradict the rhetoric. When a sitting president dismisses “fake news” instead of explaining misleading claims, the press must step up, not shrink. Add your name to demand media outlets hold political leaders accountable for accuracy — especially when they blur the lines between marketing, policy, and public cost.