In late October 2025, as the federal shutdown disrupted SNAP benefits, grocery chains and delivery apps tried to help struggling families by offering special discounts for SNAP users. But the U.S. Department of Agriculture, led by Secretary Brooke Rollins, warned stores that doing so violates federal “Equal Treatment” rules. Instead of encouraging compassion in a crisis, the USDA effectively told grocers to stop helping hungry Americans. We call on Secretary Rollins and the USDA’s Food and Nutrition Service to immediately revise their policy to allow grocery stores and retailers to offer targeted discounts to SNAP recipients. This simple change would help millions afford the basics—especially when benefits are delayed or food prices rise. Congress and the White House must also demand accountability from USDA leaders who continue to stand in the way of relief. Nearly one in eight Americans depends on SNAP, and over a third of those recipients are children. Families can’t afford to wait while bureaucrats debate fairness from afar. If this policy isn’t reversed soon, grocery chains could retreat from low-income areas altogether, deepening food deserts and driving up hunger. Every family deserves the right to affordable food. Together, we can make sure the USDA finally listens.